Defining success as a number
Spending on pointless marketing
Selling by manipulating
Doing business in saturated markets
Acting out of stress and anxiety
Investing in your mission and staff
Creating your own market
Turning clients into loyal fans
Creating a happy work culture
Acting out of passion and conviction
How is your business really doing? find out now.
Humans are driven by meaning and compassion. They relate to impactful, inspiring missions that clearly explain why a company does what they do. Apple, Virgin and Tesla have proven this time and time again through the way they show their mission. There are thousands of small companies that do it every day too. These organizations are in it to change the world, however big or small their world is. They want to turn customers into fans of their brand, and reach sustainable and sometimes even disruptive success. But tapping into a company’s mission and sharing it as a well-crafted story is no easy thing. It’s not just about telling customers what you are about. You have to tell that story to yourself, as a company. Your staff must believe in it- from HR to accounting, from sales to service, everyone in the organization must know your story. This requires digging into why you do what you do, readjusting, realigning and refocusing.
We transform businesses from disgruntled to happy ones; into value-spreading, inspiring powerhouses by uncovering or rediscovering their mission and creating an action plan that builds upon it.